About the role
We are looking for a data-driven Digital Marketing Specialist to plan, execute, and optimize multi-channel marketing campaigns that drive brand awareness, customer acquisition, and measurable revenue growth.
Responsibilities
Paid Acquisition (PPC & Paid Social): Build, manage, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn to maximize ROI and lower customer acquisition cost (CAC).
SEO & Content Strategy: Conduct keyword research, optimize website landing pages for organic search, and collaborate with content creators to drive consistent organic traffic.
Email & Lifecycle Marketing: Design and automate email nurture sequences, newsletters, and retention campaigns using CRM and email automation tools.
Analytics & Reporting: Track campaign performance using GA4 and ad platform dashboards, run A/B tests on ad copy and landing pages, and report weekly on key metrics (CTR, conversion rate, ROAS).
Social Media Management: Oversee brand presence across core social channels, scheduling engaging content and monitoring community interaction.
What you’ll bring
2+ years of hands-on experience in digital marketing, growth marketing, or performance marketing.
Proven track record managing paid campaigns on Google Ads and Meta Ads Manager.
Strong working knowledge of Google Analytics 4 (GA4), Google Search Console, and core SEO principles.
Experience with email marketing and CRM platforms (e.g., HubSpot, Mailchimp, Klaviyo).
Strong copywriting skills paired with an analytical mindset—comfortable translating campaign data into actionable optimizations.